Behavioral Tracking Pipeline

Behavioral Tracking Pipeline A data-flow diagram generated by Archify. 01 / Activity 02 / Collect 03 / Profiles 04 / Datasets 05 / Consume User Activity · clicks, locations · 01 / Activity · raw signals User Activity clicks, locations raw signals Tracking Ingest · SDKs + pixels · 02 / Collect · always on Tracking Ingest SDKs + pixels always on External Data · brokers, partners · 02 / Collect · bought data External Data brokers, partners bought data Behavior Profiles · per-user models · 03 / Profiles · inferred Behavior Profiles per-user models inferred Derived Datasets · segments + scores · 04 / Datasets · combined Derived Datasets segments + scores combined Helpful Features · ranking, suggest · 05 / Consume · serves the user Helpful Features ranking, suggest serves the user Ad Targeting · personalized ads · 05 / Consume · user is product Ad Targeting personalized ads user is product Auto Decisions · hiring, credit · 05 / Consume · high stakes Auto Decisions hiring, credit high stakes activity events one-way extract linked histories identity join profile exports enrichment third-party data broker feeds ranking signals narrow use audience lists ad personalization risk scores hiring, credit Legend primary data policy / PII async batch data store data flow