Relational versus document catalog Catalog: relational tables vs one document bounded data embeds, unbounded data references A - Relational: entities + keys brands id PK name UNIQUE logo_url, logo_v products id PK brand_id FK name, price N..1 prod_categories product_id FK category_id FK many-to-many reviews product_id FK UNIQUE(prod, user) idx (prod, id) brand change: 1 atomic row reviews: keyset on (prod, id) B - Document: one nested tree product doc (JSON) brand_thumb: embedded (tiny) categories: [..] embedded reviews: NOT here - see below one read, O(n) rewrite risk reviews collection reference + second query keyset cursor (stars, id) million-review array breaks the doc bounded + tiny: embed - unbounded: reference pagination by keyset, uniqueness by constraint, brand rename = 1 row